TELEVISION: THE BEST COMMERCIAL ON TV EVER!

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THE BEST COMMERCIAL ON TV EVER!

I always adore Halloween month for many reasons, with this being one of the big ones: We TV viewers get to once again see perhaps my favorite commercial of all time, GEICO’s Horror Movie: Poor Decisions. Every aspect of it is brilliant!

The wall of chainsaws in the barn. Photo by Karen Salkin.

The wall of chainsaws in the barn. Photo by Karen Salkin.

I allude to it in my upcoming Halloween column, so please look for it this Thursday to see why. But in writing about it for that piece, it occurred to me that it needs its own laudatory article, so here it is.

The commercial has been running for a decade now, (which is far from the industry norm,) and it’s still the best commercial ever; my admiration grows with every viewing. I actually watch it on purpose, which I’m pretty sure none of us do for any ads these days, when we can always speed through them. And if we’re watching a show completely live, we use commercial breaks for so many other purposes—getting a snack, bathroom break, checking our phones, getting dressed, doing make-up, maybe even talking to our TV companions! (Wow—what a concept that last one is!) So to watch Horror Movie on purpose is truly saying something.

David Figlioli. (I couldn't capture his perfect look.) Photo by Karen Salkin.

David Figlioli. (I couldn’t capture his perfect look.) Photo by Karen Salkin.

Mr. X says actor David Figlioli, the “scary” guy at the end of it “should get an award” for that one subtle, spot-on face he makes.

But I recently discovered my new favorite part of it—when one guy says the foursome of teens should not get in the running car to escape, but rather to hide behind the chainsaws, the dark-haired girl subtly says, “Smart.” That is so perfect! I can’t stop saying it myself when Mr. X suggests something the opposite of smart! I love that one word so much now, even more than when my friends and I made up the “smart table” in first grade!

With commercials these days seeming to be dumber and dumber rather than more clever, I’m glad we still have this oldie-but-goodie to savor and appreciate.

This is the scene in which the tall girl says my favorite line. Photo by Karen Salkin.

This is the scene in which the tall girl says my favorite line. Photo by Karen Salkin.

If you know not of what I speak, here’s the link to it: www.youtube.com/watch?v=4yxiS6S96_0.

Enjoy it now, before it goes away for another year!

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