{"id":26719,"date":"2017-01-27T16:27:39","date_gmt":"2017-01-27T16:27:39","guid":{"rendered":"http:\/\/itsnotaboutme.tv\/news\/?p=26719"},"modified":"2017-01-27T19:34:05","modified_gmt":"2017-01-27T19:34:05","slug":"beautyevent-indie-beauty-expo-2017","status":"publish","type":"post","link":"https:\/\/itsnotaboutme.tv\/news\/beautyevent-indie-beauty-expo-2017\/","title":{"rendered":"BEAUTY\/EVENT: INDIE BEAUTY EXPO 2017"},"content":{"rendered":"

INDIE BEAUTY EXPO 2017<\/h1>\n

My co-writer, Alice Farinas, and I had such a wonderful time at this event last<\/em> year, discovering so many wonderful indie beauty companies and products, that we were chomping at the bit to go back for more finds to share with you. The Indie Beauty Expo (\u201cIBE\u201d from here on out) had a little bit of a different layout and vibe this time, (perhaps run by a new team?,) but we found equally wonderful people and beauty lines as we did in 2016. (Here\u2019s what we wrote about last year\u2019s: itsnotaboutme.tv\/news\/beautyevent-indie-beauty-expo<\/a>.) If you are an aficionado of independent beauty brands, as we<\/em> are, or are in that business at all, this was the place to be all last week!<\/p>\n

\"Photo<\/a>

Photo by Karen Salkin, as is the big one at the top of the page.<\/p><\/div>\n

The location moved to the always beautiful California Market Center in downtown LA this time. It was up in the Penthouse, which had tons of space. I always like not<\/em> being crowded; that way, we were able to give each company our complete attention as they explained their lines to us. We ran into so many old pals, and made wonderful new ones. As competitive as the beauty world may be, everyone was there for the same goal\u2014making the world more beautiful!<\/p>\n

And I sooo appreciated that every single rep looked his or (mainly) her absolute best. I\u2019ve never been surrounded by so much flawless skin!!! I could not stop complimenting everyone! (I always believe in giving people their kudos, even if they are total strangers! It\u2019s the right thing to do. It doesn\u2019t help someone if you just tell your friend, \u201cDidn\u2019t that girl have great hair?\u201d Tell it to the girl herself, for goodness sake!)<\/p>\n

There were not as many services as there were last year, (we saw only one facial, and a brow shaping area,) but that was fine with us because we were very time-constrained that day; if we had stopped our forward progress to have anything done to us, that would have been many minutes taken away from the kind reps who were spending their valuable time to enlighten us about their brands.<\/p>\n

\"Photo<\/a>

Photo by Karen Salkin.<\/p><\/div>\n

We were impressed by so many products this year that we just cannot tell you about them all<\/em> in this one column. But, I promise you, I will<\/em> let you know about lots of the others in upcoming columns, (such as Beauty suggestions or Gift Guides for the various holidays,) so that you guys will always stay in the loop. We may even run across some of them in Gifting Suites! You never know.<\/p>\n

Here are some of our favorites from this one:<\/p>\n

Mixify Polish Kit<\/strong>\u2014I love this make-your-own-nail-polish kit so much that I already own one! It\u2019s so fun and easy, which makes it\u2019s perfect to share with your friends at a pajama party. (Or\u00a0anytime<\/em>, actually.) But I love it so much that I just play with it by myself. More custom-blended (by my very own hands) polishes for\u00a0moi<\/em>!\u00a0www.mixifypolish.com<\/a><\/p>\n

\"Photo<\/a>

Photo by Alice Farinas.<\/p><\/div>\n

CelleCle Skincare<\/strong>\u2014In my Golden Globes suites coverage, I already raved about this wonderful skin care line that is designed to protect you from the environment, as well as improve and maintain beautiful complexions. At the IBE, Brittany, my adorable New Best Friend who did my facial at that other event, clued Alice into their Detox Bright, which is a cream-to-foam masque. Ali loved that it \u201cbrightens, oxygenates, and detoxifies your skin.\u201d Brit gave us each a convenient little travel kit, and Alice said she can’t wait to try the whole line, and achieve \u201ca smoother and glowing appearance.\u201d www.cellecleskincare.com<\/a><\/p>\n

\"Photo<\/a>

Photo by Alice Farinas.<\/p><\/div>\n

Melanie Mills Hollywood Body Make-up<\/strong>\u2014If there\u2019s anyone we should trust about body make-up, it\u2019s a former make-up artist on Dancing With The Stars<\/em>, don\u2019t you think? Melanie Mills is just that, and we were impressed with her range of hues in her Gleam line. It\u2019s body make-up that\u2019s also a moisturizer, so it gives you a gorgeous glow. Besides seeing the results on my very own arms, I was happy that she confirmed that my love for Derek Hough is not misplaced; we both adore that boy! So how could I not trust her with my looks, as well? www.melaniemillshollywood.com<\/a><\/p>\n

\"Photo<\/a>

Photo by Alice Farinas.<\/p><\/div>\n

Botanic Farm Pearl Shining Primer<\/strong>\u2014Our heads were spinning when we came upon this group of skin care lines, with a variety of products the likes of which I have never seen, even with all my years in the business!!! But as soon as we spotted this very special primer, the rest faded away for us. (For the time being, that is.) It really does appear to be a cut above the rest. And the push-down dispenser is so much fun to use! www.botanicfarm.us<\/a><\/p>\n

\"Photo<\/a>

Photo by Karen Salkin.<\/p><\/div>\n

Parodi Hand and Foot Creams<\/strong>–This duo of hand and foot creams was developed by a former hairstylist from Switzerland. She realized that she and her colleagues had their hands in water for a good part of the day, so they needed to start protecting them from the drying effects of hat task. This cream\u2019s moisturizing effect creates a barrier that will continue working throughout the day. Their foot cream has the same properties, but it\u2019s formulated for the tougher skin on our tootsies. Alice said, \u201cThese are great products to start and end your day with.\u201d\u00a0www.parodicare.com<\/a><\/p>\n

Dermaflash<\/strong>\u2014We were both very interested in learning about this easy hand-held device that gets rid of dead skin cells on your face. (And peach-fuzz, too, ladies!) Alice explains that this non-surgical resurfacing system \u201cleaves your skin with a beautiful glow; your friends will ask what you got done. But this can be your own little secret!\u201d www.dermaflash.com<\/a><\/p>\n

\"Photo<\/a>

Photo by Karen Salkin.<\/p><\/div>\n

Reina Rebelde<\/strong>\u2014This affordable cosmetics line, (which was founded by a lawyer<\/em>,) was designed specifically for Hispanic\/Latina women. Alice, being Cubana, was thrilled to discover it! She said, \u201cThe\u00a0 colors, which are vibrant and spicy with lots of depth, as we Latina women are, are such a testament to us! And the kits are beautifully put together.\u201d But this<\/em> Caucasian gal feels that all the products are for every<\/em> female. Their shiny \u201cLip Brilliance\u201d has already moved up to be my numero uno lipgloss!!! www.reinarebelde.com<\/a><\/p>\n

\"Photo<\/a>

Photo by Karen Salkin.<\/p><\/div>\n

Allira Naturals<\/strong>\u2014What began as a mother\u2019s quest to help her little daughter, who had eczema, now benefits us all. This line of natural products for sensitive skin has its roots in Australia, and the founder has a beautiful complexion herself.\u00a0www.alliranaturals.com<\/a><\/p>\n

SuaVecita Hair Care<\/strong>\u2014As total California girls now, (even though we\u2019re both from the east coast originally,) we appreciated that this line is home-grown\u00a0right here in Santa Ana. We also loved that they have so many products! There\u2019s everything from dry shampoo to pomade to firm-hold hairspray to you name it! But Alice went the most nuts over their unique Grooming Spray which she said \u201ccan be used on its own to refresh your curls, or with the pomade to get an edgier look.\u201d www.suavecita.com<\/a><\/p>\n

\"Photo<\/a>

Photo by Alice Farinas.<\/p><\/div>\n

Unwash<\/strong>\u2014I\u2019ve been reading about hair \u201cco-washing\u201d systems for awhile now. As total hair girls, Alice and I were keen to learn about this brand in person. Alice said that the bio-cleansing conditioner, which works as a shampoo and conditioner in one, \u201csaves time in the shower,\u201d and is \u201ca wonderfully easy regime to get great healthy hair.\u201d www.unwash.com<\/a><\/p>\n

\"Photo<\/a>

Photo by Karen Salkin.<\/p><\/div>\n

Hue Noir<\/strong>\u2014When Alice noticed this cosmetics company\u2019s \u201csignature red and black make-up bags, in a luxuriously soft fabric,\u201d she ran right over to this table! I\u2019m so glad she did because we got to meet perhaps the most fun group of ladies in the whole place! We could have just hung with them for the rest of the day. They all also looked<\/em> fabulous, so of course we trusted their line of make-up, which she pointed-out was \u201ccreated for all different women of color.\u201d She added that their \u201cgorgeous color of Rebellious lipstick is for all skin tones,\u201d including ours<\/em>!!! www.huenoir.com<\/a><\/p>\n

7 Wonders Masks<\/strong>\u2014This line of masks from Korea has so many different varieties, in two different textures, and for so many types of skin situations, that it almost made my head spin! www.leaderscosmeticsusa.com\/collections\/7-wonders-coconut-masks<\/a><\/p>\n

[Note: Speaking of beauty, I will be live-tweeting the SAG Awards on Sunday evening, including discussing everyone\u2019s looks, of course. So, if you don\u2019t already follow me on Twitter, this would be the time to do it. @MajorCelebrity. I usually begin tweeting with the arrivals, but I will be coming from a fabulous fashion brunch, so please forgive me if I begin a bit later than usual. \u201cSee\u201d you there. And on Monday, I\u2019ll let you know if the people I voted for win! (Actually, I may be telling you all about it on Tuesday<\/em> instead; right after the SAGs on Sunday night is Miss Universe! As a televised beauty pageant fan, even just to rag on everybody, that does not leave me a lot of time for writing that night. But we\u2019ll see.)]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

INDIE BEAUTY EXPO 2017 My co-writer, Alice Farinas, and I had such a wonderful time at this event last year, discovering so many wonderful indie beauty companies and products, that we were chomping at the bit to go back for more finds to share with you. The Indie Beauty Expo (\u201cIBE\u201d from here on out)<\/p>\n

Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":26709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,10],"tags":[],"class_list":["post-26719","post","type-post","status-publish","format-standard","has-post-thumbnail","category-beauty","category-events"],"_links":{"self":[{"href":"https:\/\/itsnotaboutme.tv\/news\/wp-json\/wp\/v2\/posts\/26719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itsnotaboutme.tv\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itsnotaboutme.tv\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itsnotaboutme.tv\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itsnotaboutme.tv\/news\/wp-json\/wp\/v2\/comments?post=26719"}],"version-history":[{"count":22,"href":"https:\/\/itsnotaboutme.tv\/news\/wp-json\/wp\/v2\/posts\/26719\/revisions"}],"predecessor-version":[{"id":26743,"href":"https:\/\/itsnotaboutme.tv\/news\/wp-json\/wp\/v2\/posts\/26719\/revisions\/26743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itsnotaboutme.tv\/news\/wp-json\/wp\/v2\/media\/26709"}],"wp:attachment":[{"href":"https:\/\/itsnotaboutme.tv\/news\/wp-json\/wp\/v2\/media?parent=26719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itsnotaboutme.tv\/news\/wp-json\/wp\/v2\/categories?post=26719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itsnotaboutme.tv\/news\/wp-json\/wp\/v2\/tags?post=26719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}